REDKEN Acidic Bonding Concentrate Shampoo, Sulphate Free for a Gentle Cleanse, Strengthens Bonds, Repairs Damage & Protects Colour Treated Hair, 300ml

Product Information

The products are formulated with citric acid, which leaves it with an absolutely lovely, light citrus scent. I’m pretty sensitive to smells in my products, and this is one of my favorites I’ve come across in that it smells great but isn’t too overpowering in any way. Bond builders repair the protein bonds that make up the keratin structure of your hair,” Petty tells us. The main benefit of bond-building products is that they repair broken links in the hair’s cortex, providing increased strength and resilience to damage — from heat styling and colouring — which can help to reduce split ends, breakage, dryness, tangles and frizz.” Who needs hair repair treatments? Each treatment uses different technologies, but the goal is always the same — stronger, shinier and altogether healthier-looking hair that’s more manageable and less prone to breakage. Some products also focus on fortifying “virgin” strands that haven't been heat or colour-damaged, making them a smart buy for everybody. How do hair repair treatments work? I know what my hair looks like when it’s bad: limp, flat, oily, and dull. It has trouble motivating itself to exercise. It doesn’t feel like cooking or going out to eat, just microwaving leftovers for days on end. But Redken’s Acidic Bonding Concentrate Shampoo perked up my hair like a visit from a friend with the personality of a golden retriever.

Redken Acidic Bonding Concentrate Sulfate-Free Shampoo is Redken's most concentrated all-in-one formula for strength repair for all types of damaged hair. This ultra-rich and luxurious sulfate-free shampoo provides ultimate strength repair, intense conditioning and color fade protection. Acidic Bonding Concentrate Shampoo, Conditioner and Leave-in Treatment vs classic shampoo on bleached hair. When used as a system of Acidic Bonding Concentrate Shampoo and Conditioner vs. non-conditioning shampoo A couple of months ago, the platform was buzzing about a new shampoo and conditioner that were a surefire Olaplex alternative. After seeing dozens of videos talking about them, it piqued my interest enough to do some digging.

The price: 4/10

I can more or less tell if I like a shampoo as I’m rinsing it out in the shower. A lot of shampoos will make my hair feel immediately dry and brittle, but as I rinsed this one out, it felt sleek and soft. The experience of using it is lovely because of the aforementioned citrus scent, and I feel that it really cleans my hair without leaving it dry whatsoever, which almost never happens for me. I also appreciate that I don’t need to worry about fading my color with it, as many shampoos result in my blonde fading and turning brassy.

Bond-building treatments were previously only available in professional salons at an additional cost,” explains Petty. “However, with the ongoing cost of living crisis reducing disposable income, salon visits and professional treatments have become less popular in lieu of more affordable home treatment alternatives.Nicole Petty, hair expert at Milk + Blush, has noticed a dramatic rise in the popularity of hair bond builders in recent years. “Designed to chemically repair strands damaged by bleach, heat, and styling, they’re a step up from regular hair masks and products that only improve the hair’s surface,” she says.